Warner Bros; an interactive entertainment company in movies, TV shows and DVD’s meets Sparkles Forever, a celebrity & movie inspired online fashion jewelry boutique. What do these two brands have in common? They both share a passion for entertainment and inspire people. It only seems natural for both brands to partner up on a promotional partnership considering they both share the same audience.
Warner Home Video reached out to a few brands about creating engaging promotions supporting the DVD release of Red Riding Hood, starring Amanda Siegfried, Gary Oldman and Billy Burke. Partnering up with entertainment industry brands would provide additional exposure & brand awareness for each brand by creating excitement within the target audience. It’s a win-win for all brands involved.
Each brand involved, including Sparkles Forever, created it’s own promotion that collaborated with the announcement of the Red Riding Hood DVD release (available 06/14). Other brands involved included GOJane, Jody Maroni’s Sausage Kingdom, Sparkle Computer Corp; SeenOn, LuLu’s, and Joico. The eLaLa organization & Warner Home Video have plans to work on more future DVD releases throughout the year with other eLaLa sites, such as The CupcakeRecipes. It’s a sparkling Promo-Partnership filled with sweetness and sparkle.
So what type of sparkling promotion did the Sparkles Forever and Warner Home Video create? SparklesForever.com and Warner Bros Home Video have joined forces to bring you an exclusive opportunity to win $200 of Fashion Jewelry and a Free Red Riding Hood DVD.
*No purchase necessary to enter to win. Official Sweepstakes rules can be found at SparklesForever website. Contest ends June 30th, 2011.